The Purpose of This Guide Advertising is a field that is constantly innovating and evolving. As new technologies and platforms emerge, so do new opportunities for marketers to reach their audiences. These new opportunities also bring new challenges. One of […]
Getting Started
Introduction A/B-testing, as mentioned in the last part of this guide has multiple benefits for marketers. On the other hand, it can also be seen as a statistical method used to compare two assets. In the following article we’ll be […]
Ad creative testing is a process of experimentation used to improve the effectiveness of ad campaigns. By testing different versions of ad creatives, marketing teams can identify which versions are most effective at driving their desired outcomes. There are many […]
Introduction: What is Creative Testing? Creative testing, also known as A/B testing, is a method of comparing two versions of something to see which one performs better. From website design to email marketing campaigns, there are many aspects of marketing […]
In 2010, digital marketing was new to us all. With new platforms came new tactics that could optimize campaigns more efficiently than ever before. While many stayed away, the organizations who capitalized on these technologies disrupted their markets. Platforms like […]
