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Getting Started

16
Oct
ad creative testing
A/B Testing Guide  ·  Getting Started
Before We Begin on Ad Creative Testing

The Purpose of This Guide Advertising is a field that is constantly innovating and evolving. As new technologies and platforms emerge, so do new opportunities for marketers to reach their audiences. These new opportunities also bring new challenges. One of […]

by Content Team

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13
Oct
Why A/B Testing is Important
A/B Testing Guide  ·  Getting Started
Why A/B Testing Is Important

Introduction  A/B-testing, as mentioned in the last part of this guide has multiple benefits for marketers. On the other hand, it can also be seen as a statistical method used to compare two assets. In the following article we’ll be […]

by William Grigat

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22
Jul
A/B Testing Guide  ·  Getting Started
Benefits of Ad Creative Testing

Ad creative testing is a process of experimentation used to improve the effectiveness of ad campaigns. By testing different versions of ad creatives, marketing teams can identify which versions are most effective at driving their desired outcomes. There are many […]

by William Grigat

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20
Jul
What is Creative Testing?
A/B Testing Guide  ·  Getting Started
What is Creative Testing

Introduction: What is Creative Testing? Creative testing, also known as A/B testing, is a method of comparing two versions of something to see which one performs better. From website design to email marketing campaigns, there are many aspects of marketing […]

by William Grigat

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15
Jul
A/B Testing Guide
A/B Testing Guide  ·  Getting Started
Why We Wrote an A/B Testing Guide

In 2010, digital marketing was new to us all. With new platforms came new tactics that could optimize campaigns more efficiently than ever before. While many stayed away, the organizations who capitalized on these technologies disrupted their markets. Platforms like […]

by William Grigat

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